As far as smartphones are concerned, at least in recent years it’s been all about Android and iOS. There’s been very little grounds for other contestants to enter the competition and with Android ruling over 80% of the smartphone market this is not a surprise. However, every once in a while BlackBerry like to remind us that they’re still “a thing”; that they’re still in the game; that even though they don’t have iPhone’s sales, the new BlackBerries have a fan-base just as dedicated as Apple’s loyal followers. Even though BlackBerry’s popularity is low as compared to what it used to be, the company is by no means out of it yet. The latest proof of that is the BlackBerry Z30 – the newest addition to the family. Even though there are many similarities with the Z10, there are also mind-blowing improvements so it’s not impossible for the Z30 to achieve what the Z10 couldn’t – spark new interest in the brand. Let’s have a look at the specifications and features of the new phone and decide whether there is hope or BlackBerry are leading a battle they cannot possibly win.
Hardware and Specifications
The first thing that worths a note in the hardware specifications of the phone is the battery. The Z30 packs a beefy 2880 mAh battery that grants you the whooping 25 hours of mixed use. I don’t care what you say – this is simply amazing. Since I hate not being able to rely on my devices at all times, and since admittedly I like to tweak them more than I should, I’ve resorted to buying bigger batteries transforming my phones into an amalgamation between a display and a brick. The Z30 removes this necessity as the 25 hours of mixed use are more than enough to do whatever you want and still have a charge should you need it. Don’t forget to recharge the battery, though. The battery is irremovable so if you want something more, you can’t have it. Still, 2880 mAh are more than enough for casual users and even for some power users.
As far as other components go, though, the BlackBerry Z30 is pretty mediocre. It comes with a dual-core Qualcomm Snapdragon S4 processor clocked at 1.7 GHz which is not too impressive. For the GPU we get a quad-core Adreno 320 which is more than enough fulfill most of your graphical needs without a hitch. We get 2 GB of RAM and 16 GB of flash memory which should be enough for most people. However, should you find it lacking, the phone has a MicroSD slot so you can add up to 64 GB more. The SuperAMOLED 5” inch display comes with a resolution of 1280×720 which most Android enthusiasts would laugh at, although at those sizes the difference in resolution is practically indistinguishable.
Software and Features
As you can see, at least on paper, the Z30 hardware is rather mediocre. However, BlackBerry has always held the highest of standards in terms of services, features and software. The Z30 comes with the new version of BlackBerry’s own operating system – OS 10.2. The new OS provides some new and interesting features and applications. Even though it’s not as rich as Android’s or even iOS’ app store, there are more than enough apps here to take care of your every need.
One of the things I like about the Z30 is the notifications. Putting an extra emphasis on functionality, BlackBerry have always had the best notifications, making sure you never miss a thing. The Hub is simply spectacular and if you’re using your phone for work, then this is most certainly one of the best candidates to be your digital assistant. Overall, it’s a good phone that doesn’t stand out from the crowd but will definitely appeal to die-hard fans of the company.
Author Bio: Brandon Bradshaw has a lot of experience with technologies. He works as a coordinator at http://www.qualitycleaninglondon.co.uk/cleaning-services-nw1-somers-town/ and has a lot to share.